The Challenge: Drowning in Manual Quote Requests
MF Neon Aruba is a custom neon sign business in the Caribbean. As their reputation grew, so did the volume of quote requests—and it was killing their productivity.
“We were getting inquiries through Instagram, email, WhatsApp, and our website contact form,” explains the owner. “Each customer wanted something different—different sizes, colours, fonts. We’d spend 15-30 minutes per quote just calculating dimensions, pricing, and creating mockups.”
The manual process created real problems:
- Slow response times: Quotes often took 24-48 hours to send out
- Inconsistent pricing: Different team members quoted differently
- Lost sales: Customers went elsewhere while waiting
- Team burnout: Spending 4-6 hours daily on repetitive admin work
The Solution: Self-Service Sign Design
After researching options, MF Neon Aruba implemented Sign Customiser on their Shopify store. The transformation was immediate.
Real-Time Pricing & Previews
Customers could now design their own neon signs and see exactly what they’d pay—no waiting, no back-and-forth. The customiser handles:
- Live preview updates as customers type
- Accurate pricing calculated instantly
- Multiple font, colour, and size options
- Custom uploads for unique designs
Seamless Integration
The app plugged directly into their existing workflow:
- Orders flow straight into Shopify
- Customer details captured automatically
- Production specs generated for each order
- Email notifications keep everyone informed
Mobile-First Experience
“Most of our customers browse on mobile while scrolling Instagram,” notes the team. “The Sign Customiser mobile interface is buttery smooth—customers can design complex signs right from their phones.”
The Results: More Sales, Less Work
Within three months, the numbers told the story:
80% reduction in time spent on manual quotes. The team now handles exception cases only—the customiser does the rest.
3x faster customer response. Instant pricing means instant decisions. No more waiting days for a quote.
45% increase in conversion rate. When customers can see exactly what they’re getting and buy immediately, they actually do.
Revenue doubled while the team size stayed the same. Automation let them scale without scaling costs.
What Made the Difference
Looking back, a few things stood out:
Instant gratification: Customers want answers now. Giving them control over pricing and design removed the biggest barrier to purchase.
Consistency: Every customer gets the same accurate pricing, calculated the same way, every time.
Time back: Hours that used to go to admin work now go to production, marketing, and actually running the business.
24/7 sales: The customiser works while the team sleeps. Orders come in from around the world at all hours.
Advice for Other Sign Businesses
“If you’re still doing manual quotes in 2024, you’re leaving money on the table,” says the MF Neon Aruba team. “The setup takes a few hours. The return is massive.”
The key is choosing a solution that matches how sign businesses actually work—accurate measurements, flexible pricing, and reliable calculations. That’s what made Sign Customiser the right fit for their operation.
