How Pricing Works in the Simple Letter Model
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The Simple Letter Model calculates the sign’s final price based on these factors:
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Size selection – either width or height is fixed
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Number of lines
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Base price per line
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Price per character per line
You can create multiple pricing rules and assign them to different fonts. For example, fonts that need more material or labour can be assigned a higher price tier.
Below are examples of how the calculation works.
Example 1: One Line of Text

Sign Details
Sign text: Awesome Sign
Font: Yellowtail font
Size: Small
Lines: 1
Line 1:
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Base price for Line 1: $100
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Characters: 11
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Price per character: $20
Calculation
Final Price Formula = Base Price + (Character × Price per Character)
Total = 100 + (11 × 20) = $320.
Example 2: Two Lines of Text

Sign Details
Sign text line 1: Awesome
Sign text line 2: Sign
Font: Yellowtail font
Size: Small
Lines: 2
Line 1:
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Base price: $100
-
Characters: 7
-
Price per character: $20
Line 2:
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Base price: $60
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Characters: 4
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Price per character: $30
Calculation
Total Price of Each Line Formula = Base Price + (Character × Price per Character)
Final Price Formula = Total Price of Line 1 + Total Price of Line 2
Line 1: 100 + (7 × 20) = 240
Line 2: 60 + (4 × 30) = 180
Total = 240 + 180 = $420
How to See Price Breakdown on the Customiser
You can view a detailed breakdown of how the total price is calculated by opening the Preview mode in your customiser. Click the Show Price Calculation button, and a popup will appear displaying the full price breakdown for each line and character.
