Pricing and Sizing Models

Getting Started with the Simple Letter Model

The Simple Letter Model is ideal for merchants who sell signs with standardised width or height and straightforward pricing (e.g. 40cm, 60cm, 80 cm). It lets you easily set up pricing based on size, character count, and number of lines. If you need more flexibility for pricing and dynamic size scaling, see the Advanced Letter Model.

Configure Your Simple Letter Model Customiser (Core Setup)

Sizes in the Simple Letter Model are based on your size strategy: fixed width or fixed height combined with the maximum characters per line and maximum number of lines allowed for each size.

How Pricing Works in the Simple Letter Model

The Simple Letter Model calculates the sign's final price based on these factors: Size selection – either width or height is fixed Number of lines Base price per line Price per character per line You can create multiple pricing rules and assign them to different fonts. For example, fonts that need more material or labour can be assigned a higher price tier. Below are examples of how the calculation works.

Request Essential Information – Simple Letter Model

This guide explains how to collect the information you need from your manufacturer to set up the Simple Letter Model customiser.

Fonts - Advanced model

By using this feature, you can add multiple fonts to your customiser. This guide is only intended for adding fonts using the advanced letter model Please follow the below instructions to Add a Font: Navigate to the admin of Sign Customsier on your store. Click on "Customisers" in the home menu Click on the customsier you wish to edit Click on "fonts" in the left-hand side menu To add a new font click "Add new font" Click Add New Font. On the New Font page, add the Title of the font (which will appear to your customers). you are adding and upload the.TTF file of the font you want to add. - If you have the Font in another format, you can convert it to.TTF https://cloudconvert.com/ software. Use our accuracy testing tool to ensure your font will be accurate for price calculations, view article Choose one of the Pricing Rules for your Font from the dropdown list. Enter a height for the smallest letter and smallest uppercase letter. To understand more about letter pricing view this article Click Save on the bottom right corner once you have added all the required details. You are all done! You can see the newly created Font in the section. You can also make changes to your newly created Font by clicking on the Font you want to modify:

Flat Parcel Shipping Costs

This Sign Customiser guide covers Flat Parcel Shipping Costs with the steps and context you need to complete the workflow.

Volumetric Weight Pricing

Volumetric weight (also called dimensional weight or volumetric mass) is a calculated measurement used in shipping and logistics to determine the billable weight of a package. It is based on the package's volume and a divisor provided by the shipping carriers. Volumetric weight is used when a package is relatively light compared to its size, ensuring shipping costs are calculated fairly based on the space it occupies.

How to set a minimum height of sign size on the advanced model

The minimum size of the uppercase and lowercase characters of a font that are used in sign design determine the minimum height of the sign size. Using the advanced model you can set the minimum height of the sign size by doing the following. Navigate to the admin of Sign Customiser on your store Click on "Customisers" in the home menu Click on the customiser you wish to edit Click on "Fonts" in the left-hand side menu Click on the font that you want the minimum size to of the sign to be set for Scroll down until you see "Minimum height of uppercase" and "Minimum height of lowercase" inputs. This is where you can set a value of both the uppercase and lowercase characters e.g. 6cm and 10cm respectively, now when that font is selected by a customer the sign heights minimum size will be that value.

Minimum character amount - advanced model

You can set a block on the minimum amount of characters required to be entered before the customer can proceed to add to cart / generate a quote when creating a sign. The ability to change the minimum amount of characters is available for all letter models; this article, however, only refers to how to change it for the Advanced letter model.

How to measure the minimum height of font characters as a sign builder or manufacturer

This document is only intended for sign builders and manufacturers. If you are a drop shipper, refer to this article. Q: When specifying the height of the smallest letter, shall we exclude symbols and characters? Symbols like _ (underline) or. (period) usually takes the minimum height in all typefaces. A: Yes, symbols and other similar characters should be excluded. Q: When specifying the minimum height of the smallest letter, shall we just measure every letter, regardless of whether it's an upper or lower case? A: Yes if you can. Usually, it would be the lowercase letter but some fonts will have only uppercase letters, so it should be adjusted accordingly. Q: When it says "smallest". does it mean shortest, most narrow or takes the least amount of space as a whole? A: It should be the shortest; we’re only looking at the height for this measurement.

Get the minimum height from a font character set as a dropshipper

This article is intended for dropshippers only, if you are sign builder refer to our article about how to the measure the minimum height of a font character. You will need to request the minimum height for the smallest and uppercase letters for every font that you want to use with Sign Customiser from your manufacturer. Every font is unique in shape and size, and thus, your manufacturer will be able to determine the minimum heights of the font as they are the ones who work with the materials used to build the sign and understand its limitations.

Manually calculate shipping cost value

To do these calculations yourself, first must have your shipping cost matrix provided to you by your supplier/freight company. The formula to calculate the shipping cost per centimeter squared based on a defined cost per measurement is as follows. For the current size range, you are editing the price formula; you should match the range limit value with the step in your shipping cost matrix and retrieve the cost price value. E.g. You have set a max size range that was 75cm, and in the shipping cost matrix, you have found the cost price for 75cm by 75cm to be a value of $98.00 Dimensions:75cm by 75cm Price:$98.00 Calculation:98 / (75*75) = $0.017 per centimeter~ number was rounded to 3 decimals

Determine material cost from average cost per letter

In this article, you will learn how to get your material cost when you receive an average cost per letter from your supplier. Make sure you have received your average cost per letter from your supplier Create a new pricing formula for your advanced model customiser. In your new pricing formula enter the following values and ensure only one size range is added for this pricing formula. Save your new pricing formula. If you have already added a font to your customiser then use that one in this process otherwise add a new one. For your font, assign the pricing rule to the new pricing you have created e.g. "material cost test" and hit save at the bottom of the form. Go to the customer-facing version of your customiser on your stores and on the page where your customiser lives enter the following string of characters. If using the English alphabet with lowercase letters, abcdefghijklmnopqrstuvwxyz, if using another language enter in all the characters of your alphabet and make sure to count the number of characters you have entered. Record the price displayed on your customiser and divide the price by 26 (the number of characters you have entered for the alphabet) which will give you your average cost - e.g. $646.51 / 26 = 24 = $24.84 - $24.84 is now your average cost for this font based on $1 per centimetre for the material cost. Change the material cost value for the price formula to then be as close as possible to the average cost per letter your supplier gave you from step 1. You now have an accurate material cost value you can use for your pricing formulas. You can go ahead and update your price formulas with the material cost value provided in step 8.

Pricing - Advanced letter model

The Advanced Letter pricing model is Sign Customiser's most sophisticated pricing system that calculates costs based on the actual material length required to cut your letter shapes. Unlike simple character counting or fixed pricing, this model precisely traces the outline of each letter to determine exactly how much material you'll need, giving you incredibly accurate pricing for your custom signs. This pricing model is perfect when you want complete control over your pricing strategy and need to account for the real material costs of different fonts, text lengths, and letter styles. Whether you're working with flexible neon, cut acrylic letters, or metal signs, the Advanced Letter model ensures your customers pay a fair price based on the actual material usage. The system automatically handles complex calculations using advanced font technology, manages different size tiers with custom pricing rules, and integrates seamlessly with shipping calculations to provide transparent, accurate quotes every time.

Request essential information - Advanced model

Welcome to the guide on requesting essential information from your manufacturer to create a sign customiser using our advanced model in the Sign Customiser app. This guide will take you through the process of obtaining essential details such as sign price, shipping price, font, and size specifications from your supplier and entering them into the app backend. Following the steps in this guide, you can create a sign customiser that meets your exact specifications. If you are using the fix width model, we recommend referring to our Fixed Width Model Guide instead.

Price per letter - Advanced model

This Sign Customiser guide covers Price per letter - Advanced model with the steps and context you need to complete the workflow.

Get your shipping cost matrix

This Sign Customiser guide covers Get your shipping cost matrix with the steps and context you need to complete the workflow.

Sizing - Advanced model

This guide explains how to configure Sizes for the Advanced letter Model. Sizes in this model are based on a Scale Multiplier that dynamically adjusts the sign's dimensions according to the selected font. This section covers everything you need to configure within the Sizes settings in the Advanced Letter Model.

Letter material cost

Letter Material Cost is an advanced pricing method that calculates costs based on the actual amount of material needed to cut your letters. Instead of charging a fixed price per letter, this feature traces the exact cutting path of each character and multiplies that length by your material cost per centimetre. This ensures you charge customers precisely for the material used, making your pricing more accurate and profitable. Key Benefits: Accurate pricing: Customers pay for exactly the material their design uses Font-sensitive pricing: Complex decorative fonts cost more than simple fonts Flexible pricing tiers: Set different material costs based on sign dimensions Real-time calculations: Prices update instantly as customers change their text or fonts

How to use shipping costs for the advanced model

Sign Customiser provides 2 different shipping price options: Flat and Volumetric Weight. To set up Shipping Price, from your customiser editor page, negative to Required Options > Pricing and edit your pricing rules. On the pricing editor page, you will find the Shipping Price Method option. Choose either Flat or Volumetric Weight. The Shipping price feature is currently only available with Advanced Model Customisers For instructions on how to set up both options, please refer to the links below. Flat Volumetric Weight

Font characters and minimum height

The minimum height for font characters can only be adjusted using the advanced letter model. The minimum height of the smallest character will always be assigned to the shortest character in a given combination of characters. The system will scale any single character down to the minimum height when presented by itself. For example, the height of 'a' or 'b' will be the same when they are the only characters used for the sign, despite the character 'b' being a taller character. However, when the following character combination, such as ‘ab’, is used for the sign, then the height of the sign will scale to a size where the ‘a’ character is given minimum height and ‘b’ would have a height relative to ‘a’. Further Explanation: Let's start with the word "google", this is a great word to use since it has what you would call an ascender ("l") and a descender ("g") that reaches a font's highest and lowest point and a base letter like "o". If the min-height of the smallest letter was set to 5cm the following outcomes for height would be shown in the measurements. The min-height for the smallest letter applies to the shortest letter on the word. In the word "google" this would be the letter "o" at a height of 5cm Adding "g" adds on top of that minimum height makes the height now 10cm Adding the "l" would further increase the height to 17cm

Test Sign Measurement Accuracy

We have provided a way to test the measurement accuracy of your fonts using our app. This will allow you to manually measure the width, height and material length of any text combination with any font of your choosing.

Getting started with the advanced model

In this article, we outline the key resources and processes to learn all about our advanced model.

Size Boundaries

View the video for a comprehensive overview on how size boundaries work in both the advanced letter and frame fit models.

Advanced Model Measurement Calculations

Our advanced letter model sizing can be a bit confusing to set up and understand how it all ties together. Let's break down how the final measurements are calculated

Sizing - Frame Fit Model

The frame (outer edges of a sign) is the primary factor for a sizing. “Outer edges” refers to the full boundary or perimeter of your sign. In other words, it’s the total width and height measured from the very leftmost point to the rightmost point and from the topmost point to the bottommost point of the finished sign. By always measuring from the outermost tips of a sign, you’ll get a clear and consistent measurement for quoting, production, and installation.

Pricing - Frame Fit model

Pricing in the framefit model is very similar to the advanced letter model pricing. In frame fit, a pricing formula is not tied to a font; you can only have one pricing formula per frame fit customiser. The frame (outer edges of a sign) is the only factor that is considered when applying a price calculation.

Frame Fit Model

Try it for yourself: Frame Fit Demo Frame Fit is a purpose-built pricing system engineered specifically for frame-based signage where the cost is determined entirely by the frame dimensions rather than the complexity of the text content. Unlike traditional letter-by-letter pricing models, Frame Fit calculates prices using either: Flat parcel (CM²): frame width × frame height × price per square centimetre Volumetric parcel (CM³): frame width × frame height × frame length × price per cubic centimetre This model is perfect for lightbox signs, panel displays, board signs, and any signage where the manufacturing cost scales with the frame area (CM²) or volume (CM³) rather than individual letter specifications. The system provides instant pricing updates as customers adjust frame dimensions, whilst maintaining complete flexibility for text content within the frame boundaries.

Introduction to the Fixed Height Model

A fixed height model is a collection of sizes, all of which are set to a nominated height per line measured in centimeters. e.g. Small at 10cm, Medium at 20cm and large at 30cm. For each size, the following parameters can be set The height The minimum amount of characters. The maximum amount of characters (optional) The number of lines of text allowed. The height for a single-line sign will always be the nominated height no matter the character count. However, the overall height for a multiline sign can vary and will be determined by The nominated height per line The natural height of the characters The distance between lines based on the font Here's a visual example with the nominated height set to 50cm. The tallest line, the capital letter M, will take on this number. The smaller letter m is shorter than capital letter M, therefore it is only a fraction of the nominated height - 37.84cm. In a multiline scenario, all lines will naturally scale from the tallest line. Combined with the space between the lines, calculated by the app to be 32.49cm brings the total to 120.33cm. This method allows the app to produce measurements in the most accurate way possible while maintaining a fixed height per line.

Pricing - Fixed Height Model

With a fixed height model, the price of a neon sign is determined by its size, number of characters, number of lines, and font. Here are two examples to illustrate how pricing is calculated.

Automatically switch to the next size up when character limit is reached

For our fixed-width and fixed-height models you can set a character limit per size. When a user enters in more characters on a single line that exceeds the character limit, our app will automatically change the current size selected to next size up if its available. This allows the user to create signs with the amount of characters they want for that line and not have to worry about character limitations as that can disrupt their design process and lead to frustrations. By default the setting to prevent this functionality from occurring is turned off, this means your users will have sizes automatically switched to the next size up when the character limit is reached.