Pricing and Sizing Models

Getting Started with the Simple Letter Model

The Simple Letter Model is ideal for merchants who sell signs with standardised width or height and straightforward pricing (e.g., 40 cm, 60cm, 80 cm). It lets you easily set up pricing based on size, character count, and number of lines. If you need more flexibility for pricing and dynamic size scaling, see the Advanced Letter Model.

Configure Your Simple Letter Model Customiser (Core Setup)

Sizes in the Simple Letter Model are based on your size strategy: fixed width or fixed height combined with the maximum characters per line and maximum number of lines allowed for each size.

How Pricing Works in the Simple Letter Model

The Simple Letter Model calculates the sign's final price based on these factors: Size selection – either width or height is fixed Number of lines Base price per line Price per character per line You can create multiple pricing rules and assign them to different fonts. For example, fonts that need more material or labour can be assigned a higher price tier. Below are examples of how the calculation works.

Request Essential Information – Simple Letter Model

This guide explains how to collect the information you need from your manufacturer to set up the Simple Letter Model customiser.

Getting Started with the Advanced Model

The Letter Model is designed for merchants who need flexible pricing and scalable sign dimensions. Unlike the Simple Letter Model, which uses predefined sizes, the Advanced Letter Model calculates the sign's dimensions and price dynamically based on the selected font, text, and size. This guide will walk you through the main steps required to create a functional Advanced Letter Model customiser, from collecting information from your supplier to configuring Pricing, Sizes and Fonts.

Sizing - Advanced model

This guide explains how to configure Sizes for the Advanced letter Model. Sizes in this model are based on a Scale Multiplier that dynamically adjusts the sign's dimensions according to the selected font. This section covers everything you need to configure within the Sizes settings in the Advanced Letter Model.

Pricing - Advanced letter model

Pricing in the Advanced Letter Model allows you to combine multiple calculations to create a pricing structure that reflects your real production costs. Unlike fixed-size pricing, this model calculates costs based on the actual material length required to produce each letter. The system traces the precise outlines of every character and multiples them by your material rate, resulting in highly accurate pricing. This guide explains how to configure the Pricing settings for the Advanced Letter Model. Works with AI Sign Designer The Advanced Letter Model supports AI Sign Designer for neon signs and channel letter signs (Acrylic and Metal). AI-generated SVG designs are measured using the same material length calculations as typed text — the system traces every path in the converted SVG and prices it by your cost per centimetre. To enable AI Sign Designer on a Material Length customiser, see the AI Sign Designer Guide.

Fonts - Advanced Model

This guide explains how to configure fonts for the Advanced Letter Model, assign pricing models, adjust font spacing, and test measurement accuracy.

Letter Material Cost

Letter Material Cost is a pricing method used in the Advanced Letter Model. It calculates the price of letters based on the actual amount of material required to produce them. Key Benefits: Accurate pricing: Charge based on the actual material used. Font-sensitive pricing: Complex fonts use more material and thus cost more. Flexible pricing tiers: Set different material costs for different sign dimensions. Real-time calculations: Prices update as customers change their text or fonts. AI Sign Designer compatible: The same calculation can be used for AI-generated SVG designs.

Understanding Font Measurements in the Advanced Letter Model

This guide explains how and what you need to consider when setting the minimum font size in the Advanced Letter model.

Manually calculate shipping cost value

To do these calculations yourself, first must have your shipping cost matrix provided to you by your supplier/freight company. The formula to calculate the shipping cost per centimeter squared based on a defined cost per measurement is as follows. For the current size range, you are editing the price formula; you should match the range limit value with the step in your shipping cost matrix and retrieve the cost price value. E.g. You have set a max size range that was 75cm, and in the shipping cost matrix, you have found the cost price for 75cm by 75cm to be a value of $98.00 Dimensions:75cm by 75cm Price:$98.00 Calculation:98 / (75*75) = $0.017 per centimeter~ number was rounded to 3 decimals

Determine Material Cost from Average Cost per Letter

If your supplier provides an average cost per letter instead of a material cost per centimetre or inch, you can use the Advanced Letter Model to determine an appropriate Letter Material Cost. This guide will show you how to calculate the average material length used by a font and use this information to determine the material cost per centimetre.

Request essential information - Advanced model

This guide explains how to collect the information required from your manufacturer to configure the Advanced Letter Model customiser.

Get your shipping cost matrix

This Sign Customiser guide covers Get your shipping cost matrix with the steps and context you need to complete the workflow.

Test Sign Measurement Accuracy

We have provided a way to test the measurement accuracy of your fonts using our app. This will allow you to manually measure the width, height and material length of any text combination with any font of your choosing.

Sizing - Frame Fit Model

The frame (outer edges of a sign) is the primary factor for a sizing. “Outer edges” refers to the full boundary or perimeter of your sign. In other words, it’s the total width and height measured from the very leftmost point to the rightmost point and from the topmost point to the bottommost point of the finished sign. By always measuring from the outermost tips of a sign, you’ll get a clear and consistent measurement for quoting, production, and installation. Cut-out metal signs also use Frame Fit sizing. For Mode B (AI silhouette) cut-outs, the bounding box of the AI-generated shape drives the size.

Pricing - Frame Fit model

Pricing in the framefit model is very similar to the advanced letter model pricing. In frame fit, a pricing formula is not tied to a font; you can only have one pricing formula per frame fit customiser. The frame (outer edges of a sign) is the only factor that is considered when applying a price calculation. Cut-out metal signs use the same Frame Fit area pricing — the panel dimensions drive the calculation.

Frame Fit Model

Try it for yourself: Frame Fit Demo Frame Fit is a purpose-built pricing system engineered specifically for frame-based signage where the cost is determined entirely by the frame dimensions rather than the complexity of the text content. Unlike traditional letter-by-letter pricing models, Frame Fit calculates prices using either: Flat parcel (CM²): frame width × frame height × price per square centimetre Volumetric parcel (CM³): frame width × frame height × frame depth × price per cubic centimetre This model is perfect for lightbox signs, panel displays, board signs, and any signage where the manufacturing cost scales with the frame area (CM²) or volume (CM³) rather than individual letter specifications. The system provides instant pricing updates as customers adjust frame dimensions, whilst maintaining complete flexibility for text content within the frame boundaries.

Introduction to the Fixed Height Model

A fixed height model is a collection of sizes, all of which are set to a nominated height per line measured in centimeters. e.g. Small at 10cm, Medium at 20cm and large at 30cm. For each size, the following parameters can be set The height The minimum amount of characters. The maximum amount of characters (optional) The number of lines of text allowed. The height for a single-line sign will always be the nominated height no matter the character count. However, the overall height for a multiline sign can vary and will be determined by The nominated height per line The natural height of the characters The distance between lines based on the font Here's a visual example with the nominated height set to 50cm. The tallest line, the capital letter M, will take on this number. The smaller letter m is shorter than capital letter M, therefore it is only a fraction of the nominated height - 37.84cm. In a multiline scenario, all lines will naturally scale from the tallest line. Combined with the space between the lines, calculated by the app to be 32.49cm brings the total to 120.33cm. This method allows the app to produce measurements in the most accurate way possible while maintaining a fixed height per line.

Pricing - Fixed Height Model

With a fixed height model, the price of a neon sign is determined by its size, number of characters, number of lines, and font. Here are two examples to illustrate how pricing is calculated.

Automatically switch to the next size up when character limit is reached

For our fixed-width and fixed-height models you can set a character limit per size. When a user enters in more characters on a single line that exceeds the character limit, our app will automatically change the current size selected to next size up if its available. This allows the user to create signs with the amount of characters they want for that line and not have to worry about character limitations as that can disrupt their design process and lead to frustrations. By default the setting to prevent this functionality from occurring is turned off, this means your users will have sizes automatically switched to the next size up when the character limit is reached.